Why Ads, Mailers, and Referrals Underperform When Your Google Profile Is Weak
It is easy to blame the channel when marketing feels disappointing. The ads “didn’t work.”The mailer “was a waste.”The networking event “didn’t produce anything.”Even referrals “didn’t turn into as many jobs as they should have.” Sometimes the channel really is the problem. Often the real issue is what happens after the first impression. People rarely […]