Effective date: October 18, 2026
This policy explains, in plain English, what information RBLocal (“RBLocal,” “we,” “us”), operated by Deep Lake Software LLC, collects through rblocal.com, our forms, our emails, and our business phone line, how we use it, and the choices you have.
RBLocal
188 Front Street, Suite 182
Franklin, TN 37064
Email: info@rblocal.com
Phone: 888-266-7801
The short version
- We only collect what you choose to give us, plus the basic technical data any website records.
- We use it to reply to you, schedule calls, send what you asked for (like a free book chapter), and send our newsletter, which you can unsubscribe from at any time.
- We never sell your personal information.
- You can ask us to see, correct, or delete your information at any time by emailing info@rblocal.com.
Information you give us
Free chapter and newsletter sign-up. Our site offers a free chapter of the book Get Found First. When you request it, we collect your email address. Requesting the chapter also signs you up for First Call, our email newsletter. Every email includes an unsubscribe link.
Booking a call. When you book a call through our online calendar, we collect the details you enter, usually your name, email address, phone number, business name, and the time you choose.
Website chat. Our site uses a chat widget provided by HighLevel (also called LeadConnector). If you start a chat, we collect your messages and any details you share, such as your name, email address, and phone number.
Email and phone. When you email us or call or text our business number, 888-266-7801, we receive your email address or phone number, the date and time, and what you send us.
Information from our forms, calendar, and chat is stored in our HighLevel customer relationship management (CRM) account.
Information collected automatically
Hosting and server logs. Our website runs on WordPress and is hosted by Hostinger. Like most web servers, theirs automatically record basic technical information when you visit, such as your IP address, browser type, the pages you request, and the date and time. These logs are used to keep the site running, secure, and fast.
Visit history for chat and forms. The HighLevel chat widget keeps a short record in your browser of how you arrived at our site (for example, the referring website or campaign link) and which of our pages you viewed. If you later chat with us, book a call, or fill out a form, that record may be attached to your contact details in our CRM so we know how you found us. If you never contact us, it stays in your browser.
Cookies. Our site uses a small number of cookies and similar browser storage, mostly to make the site work and keep the chat connected. See our Cookie Policy for the full list.
We do not currently use Google Analytics, the Meta (Facebook) pixel, or other advertising tracking tools on this site. If that changes, we will update this policy first.
How we use your information
We use the information we collect to:
- reply to your questions and requests;
- schedule and hold calls or meetings;
- send you files you asked for, such as the free book chapter;
- send our First Call newsletter and occasional updates about our services (every marketing email includes an unsubscribe link, and you can opt out at any time);
- provide and improve our services and website; and
- keep our website and systems secure.
Text messages (SMS)
If you give us your mobile number and agree to receive text messages, we may text you about your inquiry, appointments, and related follow-up. How often we text depends on your conversation with us.
- Opting out: Reply STOP to any message to stop receiving texts. We will send one message confirming that you have opted out, and then no further texts unless you opt in again.
- Help: Reply HELP for help, or contact us at info@rblocal.com or 888-266-7801.
- Costs: Message and data rates may apply, depending on your mobile plan.
- Consent to receive texts is not a condition of buying anything from us.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties.
How we share information
We never sell your personal information, and we do not share it with others for their own marketing.
We share information only with service providers that help us run our business, and only as needed for them to provide that service. These include:
- HighLevel (LeadConnector) for our CRM, website chat, forms, booking calendar, phone, text, and email tools, including our newsletter;
- Hostinger for website hosting and content delivery;
- Google Fonts and Bunny Fonts, which deliver the typefaces our pages display and receive your IP address when the fonts load; and
- our business email provider.
These providers are allowed to use your information only to provide services to us. Some of them use Cloudflare to protect their services from bots and attacks. We may also disclose information if the law requires it, to protect our rights or the safety of others, or as part of a sale or merger of our business, in which case this policy would continue to apply to your information.
How long we keep information
We keep contact, chat, call, and text records for as long as we have an active conversation or business relationship with you, and for a reasonable period afterward for our records, usually no more than three years after our last contact unless the law requires us to keep it longer. If you unsubscribe from our emails, we keep your email address on a do-not-email list so we honor that choice. Server logs are kept for a shorter period set by our hosting provider. When information is no longer needed, we delete it.
Your choices and rights
You can ask us at any time to:
- tell you what personal information we have about you;
- correct information that is wrong;
- delete your information; or
- stop sending you marketing emails or texts.
To make a request, email info@rblocal.com with the email address or phone number you used to contact us. You can also unsubscribe from any email using the link at the bottom. We may need to confirm your identity before acting on a request, and we will respond within a reasonable time. We may keep limited information when we are legally required to, or to record that you asked not to be contacted.
Security
We use reasonable measures to protect your information, including secure (HTTPS) connections to our website and access controls on our accounts. No method of sending or storing data over the internet is completely secure, so we cannot guarantee absolute security.
Children
Our website and services are meant for businesses and adults. We do not knowingly collect personal information from children under 13. If you believe a child has given us information, contact us and we will delete it.
Links to other sites
Our site links to other websites, including our social media pages and our sister companies. We are not responsible for their privacy practices, so please review their policies.
Changes to this policy
We may update this policy from time to time. When we do, we will post the new version on this page and change the effective date at the top. Significant changes will be noted on this page.
Contact us
If you have questions about this policy or how we handle your information, contact us:
RBLocal
188 Front Street, Suite 182, Franklin, TN 37064
Email: info@rblocal.com
Phone: 888-266-7801